Minthena

PROJECT DESCRIPTION
Minthena is a fictitious rebranding of Miss America.

PROJECT CONCEPT/DESIGN GOALS
To show how Miss America can evolve for a new generation while maintaining the brands soul. A new visual system was needed that could lend itself to a variety of new directions.

YEAR OF COMPLETION
Spring of 2020

DISCIPLINES
Brand Identity

KIND OF PROJECT
Typography, branding identity, layout design, trade show booth conception, and web design.